{"id":1061,"date":"2010-01-29T12:47:06","date_gmt":"2010-01-29T17:47:06","guid":{"rendered":"http:\/\/www.mlgsca.mlanet.org\/newsletter\/?p=1061"},"modified":"2010-02-02T13:39:26","modified_gmt":"2010-02-02T18:39:26","slug":"jm2010-round-table-marketing-yourself-and-your-library","status":"publish","type":"post","link":"http:\/\/www.mlgsca.mlanet.org\/newsletter\/?p=1061","title":{"rendered":"JM2010: Round Table: Marketing Yourself and Your Library"},"content":{"rendered":"<p><em>By Carol Ann Attwood, Patient Health and Education Library; Mayo Clinic Arizona<\/em><\/p>\n<p><a href=\"http:\/\/www.mlgsca.mlanet.org\/jtmtg2010\/roundtables.htm\" target=\"_blank\">Round Table: Marketing Yourself and the Library. Facilitator: Marsha Kmec.<\/a><\/p>\n<p>A spirited discussion ensued among librarians from academic institutions, hospitals, and community based consumer health libraries.<\/p>\n<p>Just a few of the tips shared:<\/p>\n<ul>\n<li> Working in sync with public relations to market your library, i.e. using gold covered chocolate coins impressed with library website<\/li>\n<li> Spiels on Wheels \u2013 taking samples of the library collections along with a laptop to specific units and sharing so that they can connect your services with your face<\/li>\n<li> Developing magnets with hours of library for distance students<\/li>\n<li> Health Bytes \u2013 short health related articles in the employee newsletter with links attached<\/li>\n<li> Connect with faculty members to form key partnerships, find a \u201cchampion\u201d for your library<\/li>\n<li> Work to integrate yourself into the allied health\/medical curriculums throughout their programs<\/li>\n<li> Create virtual reference services<\/li>\n<li> Send welcome letter to MD\u2019s after six months of service, including bookmarks, services, how the library can help them<\/li>\n<li> Reach out to the community at health fairs, faith based organizations, public libraries if working in consumer health<\/li>\n<li> Media coverage in local newspapers, blogs, PBS stations<\/li>\n<li> Utilize DVD recorders in waiting rooms, a chance to wait is a change to educate<\/li>\n<\/ul>\n<p>For another perspective on this Round Table, visit <a href=\"http:\/\/www.mlgsca.mlanet.org\/newsletter\/?p=1065\" target=\"_blank\">this blog post<\/a>.<\/p>\n<p><em>Posted on 1\/29\/10<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Carol Ann Attwood, Patient Health and Education Library; Mayo Clinic Arizona Round Table: Marketing Yourself and the Library. Facilitator: Marsha Kmec. A spirited discussion ensued among librarians from academic institutions, hospitals, and community based consumer health libraries. Just a few of the tips shared: Working in sync with public relations to market your library, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,42,24],"tags":[149,160,53,152],"_links":{"self":[{"href":"http:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=\/wp\/v2\/posts\/1061"}],"collection":[{"href":"http:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1061"}],"version-history":[{"count":9,"href":"http:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=\/wp\/v2\/posts\/1061\/revisions"}],"predecessor-version":[{"id":1321,"href":"http:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=\/wp\/v2\/posts\/1061\/revisions\/1321"}],"wp:attachment":[{"href":"http:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1061"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}