{"id":1031,"date":"2010-01-29T10:03:09","date_gmt":"2010-01-29T15:03:09","guid":{"rendered":"http:\/\/www.mlgsca.mlanet.org\/newsletter\/?p=1031"},"modified":"2010-02-01T22:22:15","modified_gmt":"2010-02-02T03:22:15","slug":"jm2010-contributed-paper-no-urban-amish-here-social-networking-at-ucla-louise-m-darling-biomedical-library","status":"publish","type":"post","link":"https:\/\/www.mlgsca.mlanet.org\/newsletter\/?p=1031","title":{"rendered":"JM2010 Contributed Paper: No Urban Amish Here: Social Networking at UCLA Louise M. Darling Biomedical Library"},"content":{"rendered":"<p><em>Posted by Evonda Copeland, Supervisor of Library Services, Scottsdale Healthcare, Scottsdale, AZ<\/em><\/p>\n<p>Like me, you might be wondering what &#8220;urban Amish&#8221; means, and whether or not you are one. To be clear &#8211; urban Amish is an endearing term referring to people who do not use tech gadgets and mobile devices (no Facebook page, no iPod, etc.). That definition excludes me, and I would bet that it also excludes most of you (the blog readers that you are). Now, on to the presentation.<\/p>\n<p><a href=\"http:\/\/www.mlgsca.mlanet.org\/jtmtg2010\/PaperAbstracts.htm\">Paul and Amy provided an overview of how one biomedical library used social networking tools to promote library resources and educate their users. <\/a>The Louise M. Darling Library launched a library blog, which provides links to the library&#8217;s programs and allows dissemination &amp; storage of instructional materials prior to attending library instructional classes. By posting library instructional materials to the blog, they were able to expand their outreach and promote their library&#8217;s instructional classes to a broader audience. And additional goal of posting instructional materials to their blog was to &#8220;go green&#8221;. Following the initial blog launch, the library added a news section and an RSS feed section that brings in postings directly from the institution&#8217;s BioMed blog. They also launched a Facebook page that, initially, contained little content and was not well promoted. Following an overhaul of the FB page &#8211; including the addition of library services information and photos &#8211; they enjoy regular activity from a large group of Facebook fans. Most recently, a Twitter page was created &amp; now has 41 followers and appears on 5 Twitter lists. Promotion of the library&#8217;s blog, Facebook and Twitter pages can include listing URLs in library staff email signatures, on business cards, and on library postcards made available at library service desks.<\/p>\n<p>For anyone managing multiple Web 2.0 tools for your library, you might want to consider re-posting your announcements and news items across all of your library&#8217;s social networking pages. This ensures that your users have an opportunity to see library news from their favorite Web 2.0 tool, rather than steering users to one site over another.<\/p>\n<p>Posted 1\/29\/10<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posted by Evonda Copeland, Supervisor of Library Services, Scottsdale Healthcare, Scottsdale, AZ Like me, you might be wondering what &#8220;urban Amish&#8221; means, and whether or not you are one. To be clear &#8211; urban Amish is an endearing term referring to people who do not use tech gadgets and mobile devices (no Facebook page, no [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,19,33],"tags":[35,149,158],"_links":{"self":[{"href":"https:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=\/wp\/v2\/posts\/1031"}],"collection":[{"href":"https:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1031"}],"version-history":[{"count":3,"href":"https:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=\/wp\/v2\/posts\/1031\/revisions"}],"predecessor-version":[{"id":1178,"href":"https:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=\/wp\/v2\/posts\/1031\/revisions\/1178"}],"wp:attachment":[{"href":"https:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mlgsca.mlanet.org\/newsletter\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}