JM2010: Round Table: Marketing Yourself and Your Library
Posted on January 29, 2010 by Amy Chatfield | 1 Comment
By Carol Ann Attwood, Patient Health and Education Library; Mayo Clinic Arizona
Round Table: Marketing Yourself and the Library. Facilitator: Marsha Kmec.
A spirited discussion ensued among librarians from academic institutions, hospitals, and community based consumer health libraries.
Just a few of the tips shared:
- Working in sync with public relations to market your library, i.e. using gold covered chocolate coins impressed with library website
- Spiels on Wheels – taking samples of the library collections along with a laptop to specific units and sharing so that they can connect your services with your face
- Developing magnets with hours of library for distance students
- Health Bytes – short health related articles in the employee newsletter with links attached
- Connect with faculty members to form key partnerships, find a “champion” for your library
- Work to integrate yourself into the allied health/medical curriculums throughout their programs
- Create virtual reference services
- Send welcome letter to MD’s after six months of service, including bookmarks, services, how the library can help them
- Reach out to the community at health fairs, faith based organizations, public libraries if working in consumer health
- Media coverage in local newspapers, blogs, PBS stations
- Utilize DVD recorders in waiting rooms, a chance to wait is a change to educate
For another perspective on this Round Table, visit this blog post.
Posted on 1/29/10
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February 2nd, 2010 @ 1:38 pm
[…] For another perspective on this Round Table, visit this blog post. […]